MX Beer

It's all too easy and all too unoriginal to point to the increasing trivialisation of news that we see in the tabloid press and on the television every day. But never one to pass up an easy and obvious target I thought I would bring to your attention to the front cover of Melbourne's MX 'news'paper which was published yesterday. MX, for my English readers, is the Australian equivalent of thelondonpaper - a brief read for the journey home after work.

Now free papers are not known for the investigative journalism or their in-depth analysis but MX manages to plumb new depths of inanity with its sections, 'Boring but important' - a single column where all the real news of the day goes, and 'Doom and Gloom', where you'll find information about the Iraq war, earthquakes and other disasters.

But hey, it's only meant for a 20 minute train ride and there is nothing wrong with inanity after a hard day's slog at the office. But yesterday it reached levels of triviality that even I could not have forseen.

We've just had a state election here in Melbourne. Being English I'd never experienced an election of this level before and its safe to say that it wasn't exactly the most exciting political competition I have ever witnessed. I think voting in a state election is rather like the staff at ACME Paper Ltd voting for who should be the next middle manager in charge of the admin department. Sure, there might be a slight variation in paperclip policy but the overall thrust of the political climate and country is still controlled by the CEO and Director, messrs Howard and Costello. Anyway, to those who don't know, the Labor Party won and so even though it was only a state election I took great satisfaction in seeing the Liberals get a kicking - hurrah!

Anyway, I digress. Now, in fairness to federalism there were some reasonably important issues at the election - water, education, health, how many paperclips should be ordered etc. So what did MX decide to splash on their front page after Labor's historic third term victory? The fact that the Liberal vote increased by a paltry 0.2%? No. The fact that Labor won by such a margin that it looks likely they'll be in office till 2014? No.

This is what MX put on their front page:


Yes, the front page the day after the election concentrates on what really matters - what beer is the Victorian premier Steve Bracks drinking? Oh my god! It's from New South Wales - now there's a hot scoop, hold the press! Why bother publishing any proper news regarding the election when we can simply trot out yet another spin on that boring, done before, please please god make it stop, story about the rivalry between Melbourne V Sydney. Now there's an original thought.

I meanwhile will continue to bring my readers a diverse range of cutting analysis and insight. Watch out for my next post - Britney and Paris in lesbian romp! Now, that's original!