Quelle Surprise! Mediocrity wins the day again as last night Jamie won Big Brother 2006. In a surprisingly close race he beat Camilla by 6% to take the title for this year. I was always doubtful that a strong, opinionated woman like Camilla could win BB and I was proven right - the Big Brother's producer's decision to reunite Jamie with his in house love, Katie, before he exited the house no doubt helped him secure the victory (before that slushy moment happened him and Camilla were running at 50% each). Why are the two remaining housemates allowed to meet people from the outside until they both exit the house after the winner has been announced? Isn't that, like, the point of BB? Last night's show was absolutely awful - two hours of cringe inducing shite and the show gave Jamie a blatant push in the voting, disgraceful.
This has been a very disappointing Big Brother year for me. It's clear than Channel 10 are now simply using it as nothing less than a cynical tool with which to make a fuck load of money. I have no problem with the premium rate SMS costs, no problem with them charging people to spend $1 a time to phone up their premium rate phone line, no problem with charging people to access the 'premium' services on the BB website. What I do have a problem with is the outrageous use of the show to try and flog products that are sold by their sponsors - the integration of '3' phones into a few features of the show was blatant (such as getting Jamie to try out the new Eye Camera thingy around the house *plug!*), the pathetic 'surprise' appearance of the Rogue Traders performing in the BB backgarden was clearly a stunt dreamed up by the Rogue Trader's PR company to increase publicity for their latest piece of musical dirge. Do Channel 10 think their audience is really that stupid not to see through all of this?
Channel 10 also introduced gimmicks a plenty into this year's series. 'The Insider' idea was moderately appealing but others were simply awful. Top of the list has to be BB's decision to let the housemates' Mums go into the house a few days ago whilst the housemates were locked in the diary room. They exited to find their mums had made their beds, left them food and bought new clothes with them. What???? The point of BB is that the housemates are kept away from the outside world AND their friends and families.
Obviously, Channel 10 are introducing all of these gimmicks (and there were plenty more that I can't be bothered to go in to) as they want to keep the program 'interesting'. Well, I've got some advice for Channel 10 - instead of all these tacky gimmicks why not just choose some INTERESTING house mates? Of different outlooks, ages and backgrounds - rather than just 10 18-21 white, middle class girls and boys with a token gay guy and a token older woman thrown in for good measure. I won't hold my breath though - expect more identikit housemates next year and more cynical attempts to use the show as nothing more than a PR tool for corporations to flog their products/crap music.
Will I still watch? Of course I will. Expect a similar moan this time in 2007.
Until next year.
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